Getting people in sync with your Brand!
Culture beats strategy — so much that culture is strategy.
- Seth Godin, This is Marketing
If you seek to impact a certain kind of audience, you need to understand their culture. Then begin by making a culture around your product. Thus, getting people in sync.
What do they resonate with? What is ingrained in their life?
Understanding status roles and decisions about their beliefs will tell you how to approach them and earn permission.
What exactly do they need and how can you help them get it?
This will be a group of people who will tell your stories among their other groups. This is a culture that helps your ideas to spread.
Find “Who’s it for?” to identify your group and who does not fall in this group. This will bring focus to your action and you can position your story in a way that resonates with exactly your group. What exactly do they need and how can you help them get it?